If you participate in one of our events, including events sponsored by us, the purpose of processing your information is that we can hold the event and register your and any companions’ participation for administration purposes and to maintain security in connection with the event.
Our legal basis for the processing is that we can pursue our legitimate interest in hosting events and meeting your specific wishes and needs in connection with our events, cf. Article 6(1)(f) of the General Data Protection Regulation.
We ask not to receive information that falls within the special category of data, cf. Article 9(1) of the General Data Protection Regulation, including health data, information about religious beliefs or trade union membership. If you nevertheless provide such information to us, we assume that you have given your explicit consent to the processing, and we therefore process this information based on your consent, cf. Article 6(1)(a) and 9(2)(a) of the General Data Protection Regulation.
Please note that by law, we may in many cases process images or video where you are included, e.g., if you are part of the audience at an event. If we process photos or video of you in connection with one of our events, our legal basis for the processing is that we can pursue our legitimate interest in informing about our events and marketing of our brands and products, cf. Article 6(1)(f) of the General Data Protection Regulation.
If required by law, cf. Article 6(1)(a) of the General Data Protection Regulation we obtain your consent to the processing of the photo or video.
The information we process:
Storage of your information
As a rule, we store your information for up to 1 year, unless we are obliged to store your information for a longer period in the country where we have held the event, or for as long as necessary for us to handle any matters relating to the event, including to document participants in the event and respond to inquiries from you.