We are deeply rooted in the communities where we operate, and we see local engagement as a key part of building a sustainable, long-term business. Through local employment, investments, and tax contributions, we support economic development and job creation, while also contributing to social and environmental progress.
Our commitment to responsible business extends across the value chain, from reducing our environmental footprint to promoting informed choices, including no/low alcohol and no/low sugar products, and encouraging reuse and recycling.
We actively engage with local communities, sports clubs, cultural initiatives, and our employees’ families, as well as brand communities through partnerships with customers, NGOs, and business partners.
These relationships help us deliver shared value and support the UN Global Compact and the Sustainable Development Goals.