Our Values
To support our ambition and drive progress, we follow a set of five guiding principles that reflect our core values and shape how we lead and collaborate. We call these Expectations, guiding everything we do at Royal Unibrew.
Zooming Out
We support our employees in taking the time to zoom out and reflect on the long-term value and opportunities for our company to ensure that we focus on what really makes a difference in the long run. Zooming out involves the ability to adjust to new market trends, consumer behavior changes or other external factors in the environment surrounding our company.
Zooming In
Agile behavior and fast execution have always been the hallmarks of Royal Unibrew employees. Short-term focus in combination with the right empowerment of our people makes certain that we keep our agility and deliver excellent operation execution. Closeness to our business secures a faster response to changes in the market and customer preferences.
Bravery
We strive to nurture an entrepreneurial mindset, encouraging our employees to change the game instead of just playing the game. We want to foster a winning culture where high ambitions and daring decisions are allowed to thrive while at the same time respecting each other.
Role Modeling
We want our people to be role models by demonstrating proper behavior in line with our values and expectations. Compliance with legal and other requirements is instrumental for our license to operate why we expect the highest level of business ethics from all our colleagues. Role modeling is not limited to leaders: Every employee has the potential to act as a compelling role model within our company.
