
We are deeply rooted in the communities where we operate, and we see local engagement as a key part of building a future-ready business. Through local employment, investments, and tax contributions, we support economic development and job creation.

We actively engage with local communities, sports clubs, cultural initiatives, and our employees’ families, as well as brand communities through partnerships with customers, NGOs, and business partners.
These relationships help us deliver shared value and support the UN Global Compact and the Sustainable Development Goals.