Our Customers and Consumers
Supporting Informed Consumer Choices
We believe in consumer choice–where everyone should have access to alternatives to sugary and alcoholic beverages, without compromising on quality or taste. Through clear labeling and responsible marketing, we are committed to enabling informed decisions and consumption. Our efforts include:
- No/low options with reduced sugar or alcohol
- Transparent communication of ingredients and nutrition
- Responsible alcohol and sugar product advertising
- Energy drink warnings for children, pregnant, and lactating women
- Avoiding marketing to children across all categories
- Participation in industry-wide health initiatives
Our customers, including retailers, hospitality partners and event organizers, benefit from access to innovative no- and low-sugar alternatives, transparent product communication and our joint efforts to bring a broader range of choices to the market.
Providing No/Low Options
We recognize the challenges posed by obesity and alcohol abuse, as highlighted by the WHO. To address these issues, we have set goals to develop and introduce products with no or low calories and alcohol, and we are committed to promoting responsible drinking. Our beverages are clearly labeled, often exceeding regulatory requirements.
We aim for our beverages with low or no sugar or alcohol to grow faster than both the rest of our portfolio and the market each year.
Our revenue split is around 44% alcoholic and 56% non-alcoholic beverages. We hold a strong market position in zero-calorie and zero-sugar segments for soft drinks, energy beverages, water, and no/low alcohol beer, cider, and RTD beverages.