Personal data about you will be collected through our websites and apps in one or more of the following cases: 

• When you visit and browse our websites and apps
• When you create a user profile
• When you download material from our websites and apps
• When you make use of our other features and services 

In addition, we will collect your personal data via our websites and apps when you communicate with us, e.g., submit an inquiry through a contact form, when you sign up for our newsletter, when you participate in our competitions or use other services and features through our websites. These processing operations are described in separate sections of the privacy policy.

The purpose of processing your data when you are a visitor to our websites or when you use our apps is: 

• that we can manage user accounts and profiles
• that we can develop, improve, and administer these platforms, including ensuring the content is relevant and presented in the most effective way on your device
• to ensure that you can participate in/register in connection with interactive features and offers from us
• to analyze traffic on our websites and apps 

Our legal basis for processing your data is our legitimate interest in the above purposes, cf. Article 6(1)(f) of the General Data Protection Regulation, or your consent, which we obtain if this is required by law, cf. Article 6(1)(a) of the General Data Protection Regulation, e.g., in connection with the use of cookies. You can read more about the use of cookies in the section below.

We are also obliged to ensure that we comply with the legislation on the marketing of our products, according to which only persons of a certain age can legally purchase our products and receive marketing of our products, in particular regarding products containing alcohol. We therefore process information for this purpose, and our legal basis for processing this information is our legal obligations to comply with legislation on the purchase and marketing of our products, cf. Article 6(1)(c) of the General Data Protection Regulation.

Finally, we may also process information that you have manifestly made public, cf. Article 6(1)(f) and Article 9(2)(e) of the General Data Protection Regulation.

The information we process:

We may process the following information about you as a visitor to one of our websites or apps: 

• Contact information: e.g., name, address, e-mail, telephone number, postcode, customer number, initials
• Photos or video
• Personal information: e.g. age
• Other information that you have published yourself
• Cookies
• Storage of your information 

Information processed in our apps is stored for as long as your profile is active, but we may retain the information for a longer period if required by the laws of the countries in which we operate. For retention periods for cookies, please refer to the section on cookies below.