The purpose of processing your data when you receive marketing or participate in a marketing competition is that we can carry out and administer marketing, including sending newsletters and conducting and administering competitions.

We also process your information to ensure that we comply with relevant legislation, e.g., applicable Marketing Practices Act(s) in the country where the marketing activities are carried out, when you receive marketing of our products or participate in our competitions.

We will only send you product information, newsletters, and other marketing material by e-mail if you have given your prior and explicit consent to this, unless applicable law allows us to contact you without such consent. In this connection, we make sure to fulfill our legal obligations to comply with legislation on the purchase and marketing of our products, cf. Article 6(1)(c) of the General Data Protection Regulation.

If you participate in one of our competitions and win a prize, we may make your and your potential guests’ information available on our website or on our social media pages. We may also share your information with third parties if necessary to provide you with your prize. The legal basis for processing in connection with competitions is generally the performance of an agreement with you, cf. Article 6(1)(b) of the General Data Protection Regulation.

For the above purposes, we may also process information that you have manifestly published, e.g., on one of our social media pages, cf. Article 6(1)(f) and Article 9(2)(e) of the General Data Protection Regulation.

The information we process:

• Contact information, e.g., name, address, email, telephone number, zip code, customer number, initials
• Participant information: for example, information about you and your guests in connection with a competition that you enter or have won
• Photos or video of you and your potential guests
• Personal information: Age
• Other information that you yourself have provided in connection with participation in a competition or similar.
• Storage of your information 

We store your information for up to 2 years, unless we are obliged to store your information for a longer period in the country in which you have received marketing or participated in a competition or for as long as necessary for us to handle any matters regarding marketing or participation in a competition, including to document your participation. However, the data may be processed and stored longer in anonymized form.

We store documentation of your marketing law consent for 2 years from when you have revoked your consent to receive direct marketing material.