If you participate in a market survey, questionnaire survey or similar, the purpose is to understand you as a customer or consumer. We process your data to understand, calculate or determine the perception of our products, us as a supplier or the effectiveness of our services, performance, or marketing. This supports that we can, among other things, improve our products, services, information, and marketing aimed at you, and that you can receive recommendations regarding products and services.

Our legal basis for processing is that we can pursue our legitimate interest in ensuring the quality of and improving our products and services as well as offering you relevant offers and services, cf. Article 6(1)(f) of the General Data Protection Regulation.

If required by law, we obtain your prior consent to contact you about market research before processing your data, cf. Article 6(1)(a) of the General Data Protection Regulation.

The information we process: 

• Contact information: e.g., name, address, e-mail, telephone number, postcode, customer number, initials
• Work-related information: e.g., title, position, place of work
• Storage of your information
• As a starting point, we store your information for up to 5 years. 

We only store your information for as long as it is legal and as long as it is necessary to be able to answer any inquiries from you. However, the information may be processed and stored longer in anonymized form.