The purpose of processing your information when you are a customer or potential (consumer or business) customer, including when you shop in our online stores, is that we can fulfill agreements with you, including ensuring the execution, delivery, or cancellation of an order and services related thereto.

If you are a direct party to the contract (e.g., if you are a one-man business), our legal basis for processing your data is to enter into or perform a contract with you as a customer or potential customer in connection with entering into a contract, cf. Article 6(1)(b) of the General Data Protection Regulation. In other cases, we process your personal data based on our legitimate interest in safeguarding our rights and obligations under the agreements etc. that we have entered with the company you are employed by, cf. Article 6(1)(f) of the General Data Protection Regulation.

In addition, we process your information in connection with: 

• Customer support and general communications
• Quality assurance of our products and services
• Development of products and services
• Credit ratings
• Internal analyses and reporting as well as training of our employees and consultants 

Our legal basis for this processing is basically that we can pursue our legitimate interest in the above purposes, cf. Article 6(1)(f) of the General Data Protection Regulation.

The processing may also be necessary for the establishment, prosecution or defence of legal claims, cf. Article 6(1)(f) and Article 9(2)(f) of the General Data Protection Regulation.

The information we process: 

• We may process the following information about you as a customer or potential customer:
• Contact information: e.g., name, address, e-mail, telephone number, postcode, customer number, initials
• Work-related information: e.g., title, position, place of work
• Financial information, such as payment terms, bank account details and creditworthiness
• IT-related information, such as user ID, log-in details and data and logs about your use of our websites
• Photos or video of you
• Storage of your information 

We store your information for as long as we have a business relationship and for a period after the end of the cooperation to comply with applicable legislation, including bookkeeping legislation in the countries in which we operate. However, the information may be processed and stored longer in anonymized form.