The work with our vision, mission and values is a mutual issue. The challenge now, as in future, will be to secure the joint foundation of our values is understood and accepted, as well as being a natural part of our behavior - internally as well as externally.
Henrik Brandt, CEO, Royal Unibrew
Royal Unibrew VISION
With increasing profitability we will strengthen our position as a leading provider of beverages in Northern Europe, Italy, and in our markets for malt beverages. Outside these areas we will develop
selected profitable export markets.
Royal Unibrew MISSION
We will meet our consumers’ and customers’demands for quality beverages focussing on branded products primarily within beer, malt beverages and soft drinks.
The VALUES of Royal Unibrew
We have six values in our company. They form our mutual foundation and act as daily guidance for our behaviour. The values and follow-up on their compliance are evaluated once a year - partly in a overall satisfaction survey and partly in individually appraisal interviews.