Inspiration from the creative talent pool


After ten years of recession, the need for innovation has grown significantly in the Danish business sector. In order to break conventional innovation methods and embrace more challenging input, Royal Unibrew has entered into a number of alternative working relationships.


The purpose is to create better conditions for relevant and interesting innovation – and to inspire new paths for Royal Unibrew to explore. In early 2016, we embarked on a fruitful working relationship with the Danish School of Visual Communication which hatches the next generation of graphic designers and creative advertising and communication professionals.


It gives us unique access to dialogue with a young generation of talents who know how to take new approaches to a well-known market.


So far, we have implemented two innovative processes in cooperation with students. This has provided us with fresh input on innovation, when it comes to category, product type, design as well as storytelling.