Royal Unibrew and Efficiency

We are working with efficiency improvement across Royal Unibrew, considering it a never-ending process. We have succeeded over a number of years in generating continuous efficiency improvements across our value chain, which has been crucial to the improvement of our financial results and ensuring a good competitive position in our markets.

To us, efficiency is about both small and large initiatives, and it is about both people, systems and process equipment. Some initiatives require major investments, whereas others are about finding new and smarter ways to do things.

“To us, the continuous efforts to improve efficiency are about achieving enough flexibility to adapt to market conditions and meet consumer wishes – while achieving good earnings and an attractive cash flow.”

Teamwork increases efficiency and job satisfaction

A changed organisation of work at our production facilities is a good example of our efforts to increase efficiency. Here, we are continuously focusing on identifying possibilities of planning and performing all processes more efficiently while creating good workplaces. That implies, for example, that today we work with autonomous teams in some functions who plan their own work and who together perform more varied tasks than previously. This gives us far more flexibility as, with the right development of their competences, the individual employees can fill several different roles as needed. And our employees achieve a more varied working day. Our experience shows that this approach to work generates both higher job satisfaction and affects employees’ health positively.

Better process equipment and a more efficient value chain

Our continuous efficiency measures also require considerable investments in process equipment. In recent years, we have made new investments at all of our production facilities. They include the construction of a specialty beer brewery adjacent to the Albani brewery in Odense, the establishment of new facilities for brewing craft and specialty beer in Finland and new bottling equipment. To this should be added all the other measures aimed at saving electricity and water, reducing waste and optimising across the value chain in cooperation with our suppliers. Many of these activities should also be viewed in the context of our continuous efforts to reduce our environmental impact.

“Thanks to our broad efforts across the business, we have succeeded in increasing efficiency despite an increased complexity of our product portfolio.”

Our efforts are working

It takes continuous monitoring to achieve the targeted results. We have therefore defined a number of KPIs against which we measure our results as we go along, and we are very pleased to conclude that our efforts are working. We have seen progress on all key parameters in recent years, and have succeeded in increasing efficiency despite an increased complexity of our beverage portfolio.