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ROYAL UNIBREW IS ORGANISED INTO THREE MARKET SEGMENTS
Western Europe
Western Europe, primarily comprising the markets for beer and soft drinks in Denmark, Italy, the Cross-border Trade and Germany.
Eastern Europe
Eastern Europe, primarily comprising the markets for beer, fruit juices and soft drinks in Lithuanina, Latvia and Poland.
Malt and Overseas Markets
Malt and Overseas Markets, comprising the international markets for malt drinks and exports of beer and soft drinks to markets where the Company does not have local representation, and the most important markets for Royal Unibrew's malt drinks include countries in Africa and the Caribbean as well as ethnic groups from these areas living in and around major cities in Europe and the USA.
Malt and Overseas markets also include The UK, France, Canada and The Middle East.
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FOCUS ON MARKETS AND SEGMENTS IN WHICH ROYAL UNIBREW HAS OR CAN ACHIEVE A SIGNIFICANT POSITION
Royal Unibrew will focus on further developing its established market or segment positions where the Company has a leading position, e.g. in Denmark and the Baltic countries, or significant and leading niche positions, as e.g. in Italy and in the international markets for malt drinks. |
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FOCUS ON DEVELOPING THE COMPANY'S BRANDS, PRODUCTS AND MARKET POSITIONS
The Company owns a number of well-known brands holding solid market positions which it will continue to develop. Royal, Albani, Ceres, Faxe, Kalnapilis, Lacplesis and Tauras are some of The Company's beer brands that are particularly well-known. Within soft drinks, fruit juices and mineral water, the Company has brands such as Faxe Kondi, Egekilde, Nikoline, Cido and Mangali and within maltdrinks Vitamalt and Supermalt.
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